L’Eau d’Issey: A 20 year Odyssey…
What you are about to read is one of the most interesting stories, when it comes to the world of modern perfumery. It was twenty years ago when Issey Miyake, about to embark on a flight from London to Tokyo, decided to let his bags return to Tokyo without him. He bought a rucksack and took off for Athens, an impromptu trip to Greece.
Once in the ancient land, he loved the pure clear waters of the Mediterranean sea, the deep blue sky, the unique smells.
There and then, he got his inspiration. His new perfume would be called Eau d’Issey… He put these three words together and he found his own Odyssey at last!
This unique water speaks about a burst of freshness at once aquatic and vegetal, thanks to the lotus, with its moist and delicate scent, combined with freesia. Then it unveils its floral heart, overflowing with peony white lily and a touch of spicy carnation. Lastly, it leads us into a soft and mysterious trail, infused with wood and osmanthus. A unique creation by perfumer Jacques Cavallier
When back in Paris, Mr Miyake one evening saw the moon shining above the Eiffel Tower. And the idea of a crystalline bead atop a glass bottle was born. To realise this bottle he called on two designers with eclectic talent: Alain de Mourgues and Fabien Baron.
The L’Eau d’Issey bottle speaks of sculpture and architecture: Something round, a cone, a silhouette as slender as a stretching line. And to evoke poetry, the constant movement of living water, a glass bead that appears suspended, like a tightrope walker balancing on a wire between sky and earth.
You might think that all the above is just another legend but I assure you, it is all true. No wonder after 20 years, L’Eau d’Issey, is still one of the best selling perfumes of all times, loved by millions of women worldwide.
And now, you know why…