Posted on June 11, 2012 in: GuestPost, Videos

« La vie est belle » by Lancôme, starring Julia Roberts.


videos guestpost  julia roberts « La vie est belle » by Lancôme, starring Julia Roberts.

 

The international press launch of « La vie est belle », the new women’s fragrance by Lancôme, was held on May 2nd, with almost 300 international guests. The event took place in the south of France, just a few miles from Monaco, in the prestigious setting of Villa Ephrussi de Rothschild.

 

 

7pm: the cars begin to roll in, and the first guests arrive. A pale pink structure supports a monumental crystal chandelier. Behind it, further chandeliers are lined up, emanating limitless radiance. Further in the distance, among the trees, women’s voices are heard declaring “La vie est belle” in English, Italian, Spanish, German, Chinese, Arabic, Japanese, Russian…

 

 

Then the olfactory path begins, with the sea as its backdrop. Giant silver cases appear to float, housing the fragrance’s noble ingredients (Iris Pallida, Sambac jasmine, patchouli…), artfully presented. And then the surprise comes. To allow guests to discover the elixir, Lancôme imagined a never-before-seen structure: a crystal chandelier that releases the fragrance drop by drop.

 

Guests simply hold their wrists below it, literally falling under its spell. 8.30pm: all of the guests gather in the crystal structure assembled in the garden. Sequined white floor, pink covering, chrome-coated Napoleon III chairs, vast chandeliers, giant screens and mirrors. Youcef Nabi, Worlwide President of Lancôme, presents “La Vie est Belle”: the concept, the bottle, the elixir, the communication and the ambassadress. Thunderous applause’s. Suddenly, 40 young men enter the room.

 

The music is captivating, the choreography perfected to the last millimeter. At last, she appears: Julia Roberts, more beautiful and radiant than ever. After the dinner, the guests are led into the luxuriant gardens. The music rises in a crescendo. One by one, lights illuminate the giant letters of “La Vie est Belle”. Then, magnificent pink and silver fireworks are seen above the bay. A perfect end, to a magical evening.

 

 

The perfume will be launched in September 2012 worldwide. Till then, enjoy the video and don’t forget: La Vie est belle!

 

http://www.youtube.com/watch?gl=GR&v=fnQM-EOgwQo

 

 

 

7 Responses to “« La vie est belle » by Lancôme, starring Julia Roberts.”

  1. Angelina says:

    Thank you for travelling me to such a wonderful place, to such a delightful occassion…
    Your description is simply mesmerizing and truly inspired!
    I am full of pretty pictures of the event, but the chandelier… really took my breath away!

  2. MariaA says:

    Hello gorgeous bbgirls!! This is a launch I would like to attend at least once in my life!! Beautifully choreographed with color, music, food, drinks, to satisfy all senses in such a refined environment!!! (and add Julia too as a bonus!!!)
    The perfume is described as unconventional and was developed by perfumers Olivier Polge, Dominique Ropion and Anne Flipo. The bottle is simple but gorgeous too. Will be on my must try list as soon as it is available!!!!

  3. @Angelina&Maria: Lancome hasn’t had too much luck with their latest perfumes… Let’s see with this one…

  4. MariaA says:

    Yes Julia you are right, after the old successes such as Magie, sikkim, Cuir etc and the 90′s creations like Tresor and Poeme they didn’t strike another one. They need to succeed with this one as the perfume market has grown excessively and their piece of the pie is extremely small!!

  5. Angelina says:

    I remember mummy wearing Magie Noir during winter… such a distinctive perfume!

  6. niki kalomiri says:

    “La vie est belle” has been my lifelong moto, though I tend to doubt it lately.. I hope this will be a successful parfum. (Julia is gorgeous as always…)

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