Posted on June 20, 2012 in: BeautyExpert

Dior Addict: Give in to an addiction of dreams

beautyexpert  Dior Addict Trio Collage Dior Addict: Give in to an addiction of dreams


I dream of a garden where Indian saris and Chinese silk sheaths lie harmonically next to mandarin leaves, bouquets of subtle Freesia and bittersweet Grapefruit trees.


A youthful woman, wearing a long see-through silky dress is shining like a newborn star. She is wandering among vivid, saturated pink flowers holding a White Lotus Blossom in her hand. Sparkling and dazzling. She is Eau Fraiche.


beautyexpert  Dior Addict Dior Addict: Give in to an addiction of dreams


Playfully and impulsively, she is chasing her radiant yet smooth companion, Eau Sensuelle, who is hiding behind the long, purple, silky curtains. It’s raining musk and roses from the sky.


Suddenly, a tropical flower rises strong among their feet: Queen of the Night. It transforms into a sensual oriental figure, exotic and eclectic. With promising eyes she introduces herself as Eau de Parfum. Her identity is pure addiction and her colour is deep blue- almost black, like her low-cut fine dress.

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Welcome to the Dior garden, to the new era. Indulgence has just begun. Here are no rules, no fences. Unlock yourself – start playing and lock your addiction inside a bottle.


Daphne Groeneveld fronts the Dior Addict campaign in a series of timeless images shot by Tim Walker.


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Dior Addict will be available in 20ml, 50ml and 100ml versions.


A story by Ioanna Lampropoulou


12 Responses to “Dior Addict: Give in to an addiction of dreams”

  1. MariaA says:

    Hello gorgeous BBgirls!! What can I say more for the multitalented Ioanna?!?! This is what I am talking about and trying to explain constantly to people when I am talking about perfume!
    Perfume stimulates all senses and has the ability to create images , even stories in your head when you smell it.
    Love the story, I have a big smile on my face after reading it, thank you Ioanna & Julia!!!!
    Love you, lots of kisses!!!!

  2. Ioanna Lampropoulou says:

    @MariaA: Exactly! A perfume can stimulate all of your senses but firstly it makes you dream of imaginary worlds…

  3. @mariaA: We love you too, sooooo much bb girl!! Your story is also coming up soon! xxx

  4. Angelina says:

    Loved the story …

  5. KALLIOPI MAZ. says:

    Bravo Ioanna, talented and inspired.

  6. Andriana says:

    “A story by Ioanna Lampropoulou” ?!?!?!?!?!?!?

    I’m feeling both so proud and jealous!!! W-O-W ! ! ! !

    How beautiful, talented, intelligent and down-to-earth can a person be??? And that being a woman?

    Again WOW!

    P.S. Can’t wait to try the Eau Fraiche!

  7. mako says:

    Dame Ioanna Lampropoulou :) Loved the story :)

  8. maryl says:

    i think i can smell these delicious perfumes!!!

  9. marianna says:

    i couldn’t believe my eyes!!IOANNA,IS THAT YOU????

  10. Ioanna Thess says:

    I’m so glad you liked my first story! Dior is so inspiring…