In Plato’s Ethics, beauty is something beyond the human senses and the realm of pure contemplation of the divine. The semblance of beauty in the world is only a false representation of virtuous virtue. This notion of beauty is controversial, as it calls into question the validity of advertising and consumer behavior. This is the first philosophical source to criticize the use of beauty in advertising. It has been used in the field of philosophy to explain the impact of advertising on consumer behavior and to evaluate the importance of advertising and other marketing practices.
When we look at flowers or the sunset, we tend not to judge them. Similarly, we should try to create a fourth mirror where we can look at ourselves without the judgement and accusations that we often feel when we look at other people. Rather than criticizing ourselves, we should embrace our beauty, the way it is. Then, our inner beauty will reveal itself in the form of the inner happiness and contentment we have with ourselves. If we are to truly enjoy our beauty, it must come from within.
According to the definition of beauty, it combines the attributes of the good and the perfect in a way that pleases the aesthetic senses. It is pleasant and sometimes desirable by itself. Aristotle defined beauty as a natural, unimpaired state of perfection that is both demonstrable and quantifiable. This conception has important implications and ramifications. We must be aware of the different aspects of beauty and their meanings. So, what makes beauty so appealing?
In the West, beauty is defined as an aesthetic experience. It can manifest in form, color, personality, and so on. It conveys harmony among the various components of an object. It has long been associated with order and harmony. It has been related to mathematics and classical philosophy. The ancient Greeks treated beauty alongside truth, goodness, and virtue. In other words, beauty is an experience of pleasure. Aristotle’s definition of beauty has its roots in the philosophy of the sophists.
In modern society, the conception of beauty differs from the classical one in three ways: it gives greater weight to the object being observed, de-emphasizes moral beauty, and ignores the apparent “beauty” of mathematics and nature. It also emphasizes the relationship between a subject and an object, rather than the object itself. And this is a key distinction between beauty and morality. Beauty is the ideal and the actualization of potential.
It has become increasingly common to use the notion of beauty as a weapon in social movements. In the early nineteenth century, American nationalism grew, and beauty standards became highly selective. A few decades later, companies began to re-brand their beauty products with a countercultural marketing campaign that resembled social activism. This rebranding made beauty products seem more empowering and feminist than ever before. Moreover, this strategy enabled companies to target a new demographic and sell more products.