In ancient Greece, a woman’s beauty was defined by her proportions. The ideal female had a high, rounded forehead with bare eyebrows. Later, this same ideal was practiced by elegant women in England. To achieve this look, they used thick layers of cosmetics. These were sold at fairs and at home.
The early philosophical tradition sought to understand and quantify beauty. Euclid identifies beauty as a symmetrical relation between parts. This relationship is called the Euclidean principle. Euclid also uses the example of a line divided into two unequal parts to illustrate his point. As a result, he comes up with the golden ratio, which is a mathematical formula related to the Fibonacci sequence.
The idea of beauty changed over time as people sought out different physical characteristics. Early Europeans began to consider the class of the person they admired. A woman with pale skin, soft cheeks and a double chin was considered beautiful. Women with dark hair were deemed less attractive. The standard for beauty was also set by the appearance of a woman’s teeth and eyes.
In the modern world, beauty has become a means of power. Once considered a means to reproduce, it has become a means to control the way others perceive you. The marketing of beauty products is a way to exercise control over the public’s perception of your beauty. The beauty industry profits from the insecurities of its consumer base.
While aesthetic perception is essential to the human mind, beauty is more than a visual experience. It is a perceptual experience that involves the intellect, aesthetic faculty, and moral sense. A beautiful object provides meaning, pleasure, and satisfaction to the person looking at it. The definition of beauty is subjective, and different people have different definitions of beauty.
Throughout history, the idea of beauty has changed based on the culture. During the Renaissance, plumpness was a sign of wealth, while in the 90s, “heroin chic” waifs were considered beautiful. Today’s Kardashian-esque definition of beauty is a big ass. Beauty has become a cultural ideal that people strive to achieve and preserve.
A recent study shows that consumers have become increasingly conscious about their personal appearance, and are more likely to buy products that are proven to work for them. Fortunately, there are many companies out there making a difference with their products. Some of them use personalized packaging, including initials and other personalized touches. A personalized touch can add value to the product, as well as make it feel more special.